 |
| Choose the best internet leads by the internet leads provider |
The capture of leads would be all those
actions or processes focused on getting contacts with which to nourish our database.
In an inbound marketing project, it would consist of the Convert or Conversion
phase.
Basic characteristics of a lead:
• The
only data totally is essential is the email address.
• It
is also mandatory that these leads have previously accepted the company's
privacy policy since otherwise it is not legally possible to follow them up and
send them more communications.
Having leads is one of the first steps to
launch a digital marketing campaign or inbound marketing and get these contacts
to become customers of the company.
The leads allow executing more advanced
actions such as lead scoring, which serves to classify the leads and detect
the most prepared for the purchase, and lead nurturing, action consisting in
the sending of personalized email chains by internet leads provider in order to accompany a user during the cycle of buying a product
or service.
How
are leads obtained?
To get Internet insurance leads we need
users to visit our website or blog or have some kind of interaction with the brand.
In this way, your email will be saved in the database of the company and will
become a new record on which to launch digital marketing actions.
To get leads you can launch several actions
in the different digital channels of the company and even use the offline
channel.
The strategy to capture leads through this
channel is as follows:
1. In
the first place, a user enters our blog (which has previously been positioned
in the search engines through the appropriate techniques of organic
positioning) attracted by content that matches their interests and/or needs.
2. Once
in our blog, the user is invited to leave their data to download or access free
higher quality content: ebooks, infographics, webinars, etc. It is
complementary content to articles or posts that can be found in the blog, of a
more advanced level, and of higher quality. When the user leaves their data, it
becomes a lead in the company's database.
Elements
necessary to configure this strategy
Landing
pages
The landing page or landing page is an absolutely key element when it comes to capturing leads since it is the link
that will lead you to the form where, once you enter your data, it will no
longer be an anonymous visit for us.
The landing page should impact the user
both in the form (design) and in the background (content). Something that can
be achieved by following the following recommendations:
• The
design of the landing page should be impressive, clean and attractive. It is
fundamental to attract the user and not distract him with superfluous elements.
• A
good method to get more conversions of users in leads is to use videos and
other interactive elements.
For more detail get in touch at www.dealdirectleads.com/contact.htm
