The lead acquisition would be all those actions
or processes focused on getting contacts with which to promote our website. In
an inbound marketing project, it would consist of the Convertor Conversion
phase.
Basic characteristics of Internet insurance leads:
• The
only data that is absolutely essential is the email address.
• It
is also mandatory that these leads have previously accepted the company's
privacy policy since otherwise it is not legally possible to track them and
send them more communications.
Having internet leads is one of the first steps to be able to launch a digital marketing or
inbound marketing campaign. It is great way to get these contacts to become
customers of the company or its prescribers.
The leads allow you to perform more
advanced actions such as lead scoring, which is used to classify leads and
detect the most prepared for the purchase, and lead nurturing, an action
consisting of sending personalized email chains in order to accompany a user
during the purchase cycle of a product or service.
How are leads achieved?
To get leads with the help of internet leads provider we need users
to visit our website or blog or have some kind of interaction with the brand.
In this way, your email will be stored in the company's database and will
become a new record on which to be able to launch digital marketing actions.
To get leads you can start several actions
on the different digital channels of the company and even use them offline
channel.
Landing
pages
The landing page is an absolutely key
element when it comes to capturing leads since it is the link that will lead
you to the form where, once you enter your data, it will stop being an
anonymous visit for us.
The landing page must impact the user both
in the form and in the background. Something that can be achieved by following
the following recommendations:
• The
landing page design must be impressive, clean and attractive. It is essential
to attract the user and not distract him with superfluous elements.
• The
text of the landing must have a hook, immediately arouse the user's interest
and convince you that the download of our contents will provide you with
interesting information, helping you to solve your need.
• A good method to get more user conversions in leads is to use videos and other
interactive elements.
